Til Valhalla Project

Til Valhalla Project Apparel that saves veteran lives. Til Valhalla (Where Heroes Live on Forever) Originating from Norse mythology, Til Valhalla is abbreviated from ‘until Valhalla.’ It is said among service members to mean “until we meet again in Valhalla. No matter who or what you believe in – Until Valhalla is a sign of utmost respect and tells our Fallen that we will see them again one day.” The Vision Behind Til Valhalla Project Korey Shaffer, a Rhode Island native, joined the Marines in 2011 and served in Afghanistan from 2012-2013. While serving, Korey suffered injuries and was forced to retire earlier than planned. Like many Veterans, Korey struggled to adjust back to civilian life. His unit had an alarming amount of suicides, which made the battle to keep moving forward even harder. On May 10, 2016, one of Korey’s closest friends from the Marines took his own life – this was a turning point. Korey did not take the loss well, and while grieving and dealing with his own demons, he turned to alcohol. The weight of watching the most courageous people in his life fall to their own demons was unbearable. Determined to make it through another night fueled by alcohol and depression, Korey made a plaque to Honor his Fallen friend. He came to realize that the act of making this memorial plaque was a coping mechanism and a therapeutic way to deal with the dark thoughts he tried to shake. The next day, he gifted the plaque to his deceased friend’s mom. She loved it! She shared it on Facebook, and then other people started commenting that they wanted a plaque. So Korey got to work. The demand for plaques continued to grow, as well as the cost of making them. Korey needed a source of funding. That’s when the Til Valhalla Project was born. Korey and his wife Tiffany started the company in 2017 after what was supposed to be a single plaque that blossomed into a thriving business and a way to give back.